Whether it’s a smartphone, e-reader or tablet – it’s hard to imagine everyday life without these increasingly new technologies. But that is only one side of the coin. Behind the emergence of such technologies lies a market worth billions of euros. Even away from the developer companies.
This and more are topics of the project ebusiness-lotse oberfranken. The kick-off event for the project, which is to include workshops, the organization of IT forums, further lectures and seminars, took place in the banz monastery.
Project sponsors include the university of hof, the upper franconia IT cluster and the IGZ bamberg. The importance of the topic is already apparent at the funeral. Company executives from various industries from all over upper franconia have come to the event. The most important prerequisite for making a difference is therefore given: the interest of those affected.
And they want to make a difference: "we want to establish ourselves as a source of impetus for the entire upper franconia region", konrad bastian clarifies. As managing director of the IGZ bamberg, he has a special interest in the success of the project. But the chairman of the IT cluster upper franconia, claus huttner, also makes one thing clear: "we refuse to act solely as representatives of the IT industry. In fact, we want to be representatives of all industries for which IT plays an active role, in other words, almost all industries." already more than 70 regional companies have joined the IT cluster. In addition, a tendency towards the 100 was recognizable. Since 2007, there has been a marked increase in cooperation among the member companies. But not only companies are the target of the cluster.
The region’s universities are also to be integrated as a home of science, says huttner: "i am particularly pleased that the university of bamberg has agreed to organize the next it forum." the actual dimensions and the importance of such pilot and reconnaissance projects become clear in the presentation by carlo velten. He uses the example of an online film rental company to illustrate the background of new technologies for the targeted corporate economy. The film distributor, which is actually small, has invested 100 million dollars in a specially produced television series. How do you get such an investment risk through the supervisory board?? The answer is as simple as it is unknown: through data.
The measurements lasted for years. "They knew exactly who, at what age, with what gender, had what interests in a broadcast", says velten. Now, of course, one could argue that everything is a little different in america. That’s why velten continues to point to the springer group, one of germany’s biggest media companies. More than 40 percent of the group’s annual sales now come from online offers and the corresponding research. Another example is the now widespread practice of "car sharing. "Why was this not possible a few years ago to the extent that it is today??", velten asks the audience.
"The flow of information was too slow, says a participant. "If you wanted to drive from bamberg to lichtenfels, you had to find someone in good time who would drive the route and trust you. That was almost the end of the line outside the circle of friends", says another. Velten nods in agreement.
But the apps also play their part: "the DB app has led to enormous cost savings for the german railroads, says velten. It is a matter of amounts in the multi-digit million range. "Every company should think about how they can copy this piece of art for themselves", he adds. But there are other case studies related to the internet: "google bought a data center in new york for two billion dollars to sit at one of the world’s largest internet hubs." data is becoming the product of a new world market, the guarantor of marketing success. In the panel discussion that follows, it becomes clear that the region around bamberg and lichtenfels cannot escape this development: "over 70 percent of regional companies use online marketing, social media and digital data collection." upward trend.